Use Case · Social

The enquiry that lands at nine in the evening.

Instagram, X, and Facebook, monitored and answered in your brand voice. Direct messages, mentions, and the out-of-hours questions, categorised and replied to, with the real leads handed to your team.

A project owner checking social messages on a phone in the evening at a building-services office.

The problem

Social goes quiet the moment the office does.

A facilities manager sends a DM about a maintenance contract at half eight at night. A developer tags you asking who fitted the plant on a project. By the time anyone sees it the next day, the conversation has cooled, or moved to a competitor who answered first.

Overnight · unanswered

  • 20:41 DM · PPM contract enquiry
  • 21:15 Mention · "who did the M&E?"
  • 22:03 DM · recruitment question
  • Cold Seen first thing, lead gone

How Ryku.Ai handles it

Answered in minutes, sorted before you wake.

The agent watches every platform, answers project questions from your knowledge base, and replies in your brand voice. It categorises each message, holds the genuine enquiries as qualified leads, and keeps the recruitment and supplier noise out of your team's morning.

Instagram DM · replied 21:16

"Hi, do you take on planned maintenance for commercial HVAC? We've got three sites in Leeds."
Yes, PPM across commercial HVAC is core work for us, including multi-site. Three sites in Leeds is well within our patch. Want me to take a few details and have our maintenance lead call you tomorrow?

Lead captured · routed to maintenance · brand voice

Get started

Never let an after-hours lead go cold.

See the social agent answer a DM in a live demo, or book a short call and we'll connect it to the accounts your next client is already watching.